New Year '20 Offer
New Year '20 Offer
Marketing Training Program (41 Courses, 14+ Projects)
41 Online Courses
14 Hands-on Case Studies/Projects
Verifiable Certificate of Completion
Service Sector Marketing
Advertising and Promotions Training Course
Consumer Perception and Decision Making
Managing Customer Feedback
What you get
Mobile App Access
Online Marketing Certification
This Marketing Training Certification includes 41 comprehensive Marketing courses, 14 Projects with 273+ hours of video tutorials and Lifetime Access. You get to learn almost everything under Marketing which includes Digital marketing, Internet marketing, social media marketing, brand management, content marketing, email marketing, Affiliate Marketing, Linkedin Marketing, Rural Marketing, Mobile Marketing, Consumer Behaviour, Service sector Marketing, Sales promotion and Advertising and lot other Marketing concepts.
Marketing is an art. And it’s also a science. But most people get that wrong. They think marketing is a cheesy thing to do that push people to do something they don’t want to do.
What if marketing is something that adds value, something that creates results, something that quadruples your profits without being pushy, would you learn it? If the answer is yes, here’s a course for you that we have put in our heart and soul and strength and spirit to build. And once you’re done with the course you would realize that it’s one of the very rare courses you would ever do on marketing.
Not only we will talk about marketing tools and techniques in this Marketing certification, but we will also talk about how you can comprehend the underlying psychology of your target audience. Before we talk about the prerequisites, target audience and other aspects of the course, let’s quickly glance through the marketing certification course curriculum.
Industry Growth Trend
[Source - MarketsandMarkets]
[Source - Indeed]
About Marketing Training Certification
|Courses||No. of Hours|
|Marketing - A Beginners Guide||7h 26m|
|Marketing Case Study - Brand Matrix||5h 2m|
|Marketing Case Study - New Market Penetration||4h 21m|
|Service Sector Marketing - Learn 8Ps of Marketing||12h 4m|
|Advertising and Promotions Training Course||9h 21m|
|Consumer Behaviour - Consumer Perception and Decision Making||11h 19m|
|Managing Customer Feedback||3h 35m|
|Marketing Psychology - Understanding Customers||4h 5m|
|Market Research||4h 29m|
|Market Research Case Study #1||2h 25m|
|Market Research - Research Methodology||4h 41m|
|Sales Transformation - Sales Skills Mastery||11h 3m|
|Sales Training Courses- The Art of Persuasion and Selling Training||6h 12m|
|How To develop a Communication Plan||4h 28m|
|Content Marketing with Case Studies||3h 36m|
|Content Management System and Marketing||5h 22m|
|The Magic of LinkedIn - LinkedIn Strategies for Business Success||17h 57m|
|Instagram Marketing||2h 02m|
|Digital Marketing Training||8h 19m|
|Internet Marketing Course - Online Digital Marketing||3h 5m|
|SMM - Social Media Marketing Training||13h 6m|
|Pinterest for Business||4h 17m|
|Facebook Marketing Course||3h 35m|
|Digital Marketing - Display Advertising||3h|
|YouTube Marketing Course||2h 38m|
|Affiliate Marketing||2h 33m|
|Mobile Marketing||2h 23m|
|Viral Marketing||2h 07m|
|Guerrilla Marketing Techniques||2h 34m|
|Email Marketing Course||3h 4m|
|Email Marketing Case Study - Build a Powerful Targeted Email Database||3h 07m|
|Project on AdWords - Shopping Ads Tutorials||1h 31m|
|Project - On Page Optimisation A/B Testing||2h 29m|
|Project on Twitter Marketing and Analytics||3h 35m|
|Linkedin Marketing Case Study||1h 47m|
|Rural Marketing Course Training||13h 16m|
|Brand Management: Online Courses, Training and Brand||9h 14m|
|Content Marketing for Professionals||1h 6m|
|Brand Management||1h 57m|
|Media Planning & Strategy for a Successful Advertising||3h 01m|
|Retail Management||11h 27m|
|Effective Events Management Course||8h 25m|
|Supply Chain Management Training||10h 47m|
|Innovative Customer Service Techniques Training||4h 42m|
|Name Your Brand - Attracting Customers||4h 13m|
|Offline Marketing for Customers||5h 8m|
|Mass Communication and Customers||1h 48m|
|Successful Methods of Content Marketing||1h 44m|
|Goggle Ads Hands-on||2h 28m|
|Market Research Case Study #2||3h 15m|
|Logistics and Supply Chain Management Case Study #2||2h 4m|
|Retail Management||7h 33m|
|Retail Management Case Study #2||2h 54m|
|Digital Marketing Case Study #1||2h 59m|
|Digital Marketing Case Study #2||2h 21m|
|Course Name||Online Marketing Training Certification Bundle|
|Deal||You get access to all 41 courses, 14 Projects bundle. You do not need to purchase each course separately.|
|Hours||273+ Video Hours|
|Core Coverage||Digital marketing, Internet marketing, social media marketing, brand management, content marketing, email marketing, Affiliate Marketing, Linkedin Marketing, Rural Marketing, Mobile Marketing, Consumer Behaviour, Service sector Marketing, Sales promotion and Advertising and lot other Marketing concepts|
|Course Validity||Lifetime Access|
|Eligibility||Anyone who is serious about learning Marketing and wants to make a career in this Field|
|Pre-Requisites||Basic knowledge about Marketing would be preferable|
|What do you get?||Certificate of Completion for each of the 41 courses, 14 Projects|
|Certification Type||Course Completion Certificates|
|Verifiable Certificates?||Yes, you get verifiable certificates for each course with a unique link. These link can be included in your Resume/Linkedin profile to showcase your enhanced marketing skills|
|Type of Training||Video Course – Self Paced Learning|
|System Requirement||1 GB RAM or higher|
|Other Requirement||Speaker / Headphone|
Online Marketing Training Curriculum
In this section, each module of the Marketing certification is explained.
|Sr. No.||Course Name||No. of Hours||Course Description|
|1||Advertising and Promotions Training Course||9||This is the first module of the course. In this Marketing certification course, we will start with a basic introduction to advertising. After that, you will also learn the basic concepts of marketing, integrated marketing communications & tools, the planning process, and the case studies. Then, you will learn the role of IMC in the marketing process, understanding the communication process, advertising objectives, the structure of advertising & promotions world, advertising & creative strategy execution, media planning strategy, various forms of media, and lastly, unconventional and support media. To cover the whole module, you need to watch 53 videos in total.|
|2||Service Sector Marketing – Learn 8Ps of Marketing||12||We will start this Marketing certification module with an introduction to service marketing. Then, we will walk you through the service sectors, an overview of Indian perspective, marketing challenges of services, goods vs. services, a product of service marketing, 8Ps of service sector marketing, and finally, conclusion. To cover this module, you need to watch 91 videos.|
|3||Consumer Behavior – Consumer Perception and Decision Making||11||We would start this Marketing training module with an overview of the consumer behavior where we will understand consumer behavior, go in detail about the marketing concept & consumer behavior, brand success, customer trust & retention, the impact of new technologies on marketing strategies. Then, we will discuss consumer research process, market segmentation & strategic targeting, consumer motivation, consumer perception, consumer learning, consumer attitude formation & change, communication & consumer behavior, and family & social class. You need to watch 82 videos to cover this entire module.|
|4||Viral Marketing||2||We will start this module with an introduction to viral marketing and the purpose of viral marketing. Then, we will go in detail of the basics of viral marketing, forms of viral marketing, advantages of viral marketing, and lastly, viral marketing in today’s business environment. You need to watch 15 videos to cover this module.|
|5||Guerrilla Marketing Techniques||2||We will start this marketing certification with a brief introduction. And along with the introduction, we will talk about the purpose of guerrilla marketing, the role of guerrilla marketing, and the scope of guerrilla marketing techniques. Then, we will discuss the principles & types of guerrilla marketing, designing guerrilla marketing techniques, and finally, conclusion. To cover this entire module, you need to watch 13 videos in total.|
|6||How to develop a Communication Plan||4||We will start with a brief introduction on how to develop a communication plan and what is a communication plan. Then, you will learn the need for a communication plan, telecommunications, what can communications do in development, planning the communication, three levels of planning, incremental planning, action using a planning approach, and finally, planning to learn and planning approaches. You need to watch 24 videos in total to cover this module.|
|7||Sales Training Courses – The Art of Persuasion and Selling Training||6||We will start this Marketing training while investigating whether this is an art or a science. We will consider the introduction to sales and the basic facts on sales. We will continue our discussion on sales by talking about the communication basics, sales basics, and finally, providing you a conclusion of the entire module. You need to watch 34 videos to cover this module.|
|8||Shopping Ads Tutorials||1||We will start with a brief introduction to shopping ads. We will also teach you how to do Google Merchant LogIn, how to Merchant Edit, how to create ads, and finally, how to upload the ads in bulk, and how to run it. This entire module will need you to watch 9 videos in total.|
|9||Affiliate Marketing||2||We will start this marketing certification with an introduction to affiliate marketing. Then, we will briefly understand the digital marketing concept. And then, we will go in detail about the crux of the module, the affiliate marketing. This module will need you to watch 14 videos.|
|10||LinkedIn Marketing||1||In this module, we will start with a brief introduction to LinkedIn marketing. Then, we will talk about backup and brand marketing. To complete this module, you need to watch 10 videos in total.|
|11||Rural Marketing Course Training||13||We will start with the basic introduction to rural marketing. Then, we will show you the rural marketing as a conceptual framework. And then, we will talk about segmentation, research, consumer behavior, rural marketing mix & product development, product life cycle & brand management in rural market, rural retailing, marketing strategies for Indian rural market, rural marketing of financial services, marketing of agriculture inputs & produce, and finally, E-Rural marketing & E-Governance for Rural India. You need to watch 95 videos in total to cover this entire marketing certification.|
|12||Mobile Marketing||2||We will start this module with an introduction to mobile marketing. Then, we will talk about the overview, technology & reach, strategy development, mobile marketing policies, and policies for developing strategy. Then, we will talk about the overview and processes followed in mobile marketing, and finally, we will talk about importing. You need to watch 21 videos in total to cover this marketing certification.|
|13||Instagram Marketing||2||We will start this module with an introduction to Instagram marketing. Then, we will talk about the features, will show you how to use the app, how to do hashtag & Instagram search, and finally, how to engage your audience & become a power-user. This marketing certification will need you to watch 15 videos in total.|
|14||Digital Marketing Training||8||In this first module, we will start with a brief introduction. Then, we will talk about popular social networking sites & their statistics, customers & digital marketing, Facebook marketing, Twitter marketing, SEO, SMM, PPC, SWOT, PETS, Porter Model, Blogging, Email marketing, and legal issues. This entire module will give you a brief idea of what digital marketing is before we go into the nitty-gritty of each element. You need to watch 57 videos in total.|
|15||Internet Marketing Course – Online Digital Marketing||3||We will start this module with an introduction to the internet marketing basics. And then, we will talk about the history of internet marketing. Next, we will show you the purpose of internet marketing, the structure of internet marketing, and finally, monitoring & controlling of the site. You need to watch 18 videos in total to cover this marketing certification.|
|16||Brand Management: Online Courses, Training, and Brand||9||We will start this module with a basic introduction. Then, we will give a brief overview of brand management. Then, we will talk about how to create a brand and what should be the organizational culture for successful brand management. Next, we will talk about brand equity and how it is like the money in the bank, measuring brand equity report card, consumer behavior & brand buying decisions, and finally, brand positioning. You need to watch 64 videos in total to cover this marketing certification.|
|17||Media Planning & Strategy for a Successful Advertising||3||We will start this module with the basic media concepts, the media planning steps, and the media planning process & strategies. Then, we will talk about the various forms of media, and the unconventional & support media. You need to watch 20 videos in total to cover the module.|
|18||SMM – Social Media Marketing Training||13||We will start this marketing certification with a brief introduction. Then, you will learn the introduction to CRM, strategy audit, buzzword objectives & metrics, social media channels, SMM Networks, social media marketing plan, a case study on the social media marketing plan. You will also learn how to create and improve your social media accounts, what is agile social media marketing, what is social media policy – branding & building blocks, how to use a useful browser extension, and content marketing tools. You need to watch 104 videos in total to cover this module.|
|19||On Page Optimization – A/B Testing||2||In this marketing training certification, we will begin with an introduction to on-page optimization. Then, we will get started and go in detail about A/B Testing. Next, you will learn how to identify your goals, what tools you can use to create maximum output, and at the end, we will conclude by summarizing the entire module. This entire module will need to you to watch 15 videos.|
|20||Content Creation Marketing Strategies||3||We will start with an introduction to content creation marketing strategies. Then, we will talk about the definition and the process of content creation. Then, we will also talk about content type & media, case studies & examples, and finally, conclusion. You need to watch 29 videos in total to cover this marketing certification.|
|21||Digital Marketing – Display Advertising||3||This short module will start with a brief introduction on the display marketing so that you can get an idea about how it works. Then, we will talk about basic terms, how you can get started with the display marketing, understanding display, and finally a summary of what you would learn in this marketing certification module. You need to watch 22 videos in total to cover the module.|
|22||Email Marketing – Build a Powerful Targeted Email Database||3||We will start this module with a brief introduction to email marketing. Then, we will walk you through the sub-modules like getting started with email marketing, how to choose the email service provider, creating the list, designing an email, how to check reports & email, segments, how to write email copy, and finally, conclusion. You need to watch 21 videos in total.|
|23||Pinterest for Business||4||In this marketing certification module, we will begin with a brief introduction to Pinterest for business. Then, we will learn the Pinterest Analytics Manager Basics and would finally conclude with a summary. You need to watch 32 videos in total to complete this module.|
|24||Marketing Psychology||4||We will start this module with an introduction to marketing psychology, the importance of marketing psychology, and popularity. Then, we will go in-depth about understanding your customer, knowing your customer, the marketing strategy, and finally, the psychological triggers resulting in customers. You need to watch 29 videos in total to cover this marketing certification module.|
|25||Sales Promotion Training – Career, Strategies, Marketing, Examples||6||We will start this marketing certification module with the introduction & objectives of sales promotion. Then, we will go in detail about the sales promotion, direct marketing, public relations – PR, publicity, corporate advertising, the internet & the interactive media, and finally, measuring the effectiveness of the promotional program. You need to watch 35 videos in total to cover the module.|
|26||Managing Customer Feedback||3||This is the last module of this entire marketing certification course. We will start this module with the introduction to managing customer feedback. Then, we will talk about the importance of customer feedback, how to get customer feedback, types of customer feedback, and finally, conclusion. You need to watch 25 videos in total to cover this module.|
|Total Duration||273+ Hours|
Certificate of Completion
What is Marketing?
Most of us view marketing as a cheesy, pushy tactic to get people to buy something that they don’t want to buy.
But marketing is far from that. It isn’t pushy or cheesy; rather it’s the way companies reach out to customers to serve them. And many people think that there’s no difference between marketing and selling. In truth, sales are just a part of marketing. And sales come after marketing.
As an example, we can talk about selling a product.
Let’s say that your company would want to sell 1000 pieces of a product you just launched. Now before even the sales would start, you need to start promoting the product on both online and traditional media. You can give ads, do content marketing, conduct SMM, or give advertisements on TV. No matter what you do to promote the product, it is called marketing. Marketing would continuously go on. And as a result, you would receive queries and leads for your products. And your salespeople would follow the leads and serve the potential customers with your products and would close the deal.
That’s how the whole thing works.
If you’re working as a marketing manager, your job is to bring as many leads as you can for the sales team. The sales team then will take the leads and reach out to the prospects and close the deal. And then your customer service department would reach out to your customers for collecting feedback so that you can improve your products and understand the ever-changing needs of your customers.
Which Skills will you learn in this Marketing Certification?
You would learn a lot of tangible and useful skills in this Marketing certification. We’re highlighting the most significant ones here –
- Digital Marketing: In this Marketing training, you would learn digital marketing in detail. You will not only grasp the basic digital marketing, but also the nitty-gritty of each element like social media marketing, SEO, content marketing, display advertising etc.
- Rural Marketing: You will understand the meaning and application of rural marketing. You would not only understand the nitty-gritty but would know how to use rural marketing in the right places. A whole module is dedicated to rural marketing.
- Content Marketing: Content Marketing is the only marketing that’s left, opined Seth Godin. And that’s the reason we designed an entire module on content marketing strategies so that you don’t miss out on the application of content marketing.
- Social Media Marketing: SMM is one of the best things to learn in this digital age. Under social media marketing, we not only give you generic teaching, but we go deep and teach you LinkedIn marketing, Instagram marketing, & Pinterest for business.
- Email Marketing: They say that the money is in the list. If this is true, can you really neglect email marketing in your business? The smart answer is no. And that’s why we encourage you to learn email marketing which we will also teach you in this Marketing certification course.
- Willingness to do this course: Not everyone would be interested to do this comprehensive marketing course because maybe you’re from a different background and that’s completely okay. But until and unless you’ve interest and commitment to do this course and apply what you learn, this Marketing certification would be of no value to you.
- Common sense: That’s what you need to do this course. You may not know anything about marketing, but if you have common sense, this Marketing training wouldn’t be an issue for you.
- Students: This Marketing certification is perfect for those who would like to take up marketing as their profession. And even if you have done your graduation in any other domain and you want to pursue marketing as your career, this course will help you get your foundation right.
- Professionals: If you’re in marketing or want to be a marketer, this course can change your life. Just take one module at a time, go through them, and practice as you complete each module. And then apply what you learn in a real-life scenario and you would be good to go.
- Entrepreneurs: If you have a business and you want to grow your business to its next level, you need to learn marketing. That’s why this Marketing certification course is so very important. As an entrepreneur, just do this course on marketing and you may not need to do anything on marketing in the near future. This course is practical and designed in such a way that one can apply it in real-life scenarios.
Marketing Certification Course – FAQ’s
Why should I do this Marketing Certification?
There’s no reason why you shouldn’t. If you would look at the curriculum of the marketing certification course, you would see that this marketing course is the only one with the concepts, theories, and applications. We bet that this is the best course you would ever find on marketing online.
I’m not from the domain of marketing. Can I do this Marketing training?
Sure. The important thing is whether you find relevance. If you feel that you want to learn marketing in detail, you can go for this Marketing certification.
Why did you include both online and traditional marketing in this course?
It’s because even if digital marketing is the news of the day, you still need to know a bit about the traditional marketing so that you can equip yourself quite well while delivering on the results on behalf of your company.
- You would reach to a higher rung in your marketing career: And this is a given. If you do this marketing training diligently and apply what you learn, you will reach a level that would be much higher than where you’re now. And as a result, you will also derive benefits from your employer or business.
- You would be way ahead than your peers: If you do this Marketing training certification, you would be in a position to teach marketing to your colleagues. Think about this. Do a single course. Learn and practice. Apply. And you would be a teacher of marketing. Isn’t it fascinating?
Marketing Training Reviews
Email Marketing – Building Email Database
Odunowo Adeola Oyekunle
Good Introduction to Marketing Analytics