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Case Studies

Online Marketing Certification

This Marketing Training Certification includes 41 comprehensive Marketing courses, 14 Projects with 273+ hours of video tutorials and Lifetime Access. You get to learn almost everything under Marketing which includes Digital marketing, Internet marketing, social media marketing, brand management, content marketing, email marketing, Affiliate Marketing, Linkedin Marketing, Rural Marketing, Mobile Marketing, Consumer Behaviour, Service sector Marketing, Sales promotion and Advertising and lot other Marketing concepts.

Marketing is an art. And it’s also a science. But most people get that wrong. They think marketing is a cheesy thing to do that push people to do something they don’t want to do.

What if marketing is something that adds value, something that creates results, something that quadruples your profits without being pushy, would you learn it? If the answer is yes, here’s a course for you that we have put in our heart and soul and strength and spirit to build. And once you’re done with the course you would realize that it’s one of the very rare courses you would ever do on marketing.

Not only we will talk about marketing tools and techniques in this Marketing certification, but we will also talk about how you can comprehend the underlying psychology of your target audience. Before we talk about the prerequisites, target audience and other aspects of the course, let’s quickly glance through the marketing certification course curriculum.

Industry Growth Trend

The digital marketing software market is projected to grow from USD 33.39 Billion in 2016 to USD 74.96 Billion by 2022.
[Source - MarketsandMarkets]

Average Salary

Average Salary $59,981 per year

The average salary for a Marketing Manager is $59,981 per year in the United States.
[Source - Indeed]

About Marketing Training Certification

Courses		No. of Hours
Marketing - A Beginners Guide		7h 26m
Marketing Case Study - Brand Matrix		5h 2m
Marketing Case Study - New Market Penetration		4h 21m
Service Sector Marketing - Learn 8Ps of Marketing		12h 4m
Advertising and Promotions Training Course		9h 21m
Consumer Behaviour - Consumer Perception and Decision Making		11h 19m
Managing Customer Feedback		3h 35m
Marketing Psychology - Understanding Customers		4h 5m
Market Research		4h 29m
Market Research Case Study #1		2h 25m
Market Research - Research Methodology		4h 41m
Sales Transformation - Sales Skills Mastery		11h 3m
Sales Training Courses- The Art of Persuasion and Selling Training		6h 12m
How To develop a Communication Plan		4h 28m
Content Marketing with Case Studies		3h 36m
Content Management System and Marketing		5h 22m
The Magic of LinkedIn - LinkedIn Strategies for Business Success		17h 57m
Instagram Marketing		2h 02m
Digital Marketing Training		8h 19m
Internet Marketing Course - Online Digital Marketing		3h 5m
SMM - Social Media Marketing Training		13h 6m
Pinterest for Business		4h 17m
Facebook Marketing Course		3h 35m
Digital Marketing - Display Advertising		3h
YouTube Marketing Course		2h 38m
Affiliate Marketing		2h 33m
Mobile Marketing		2h 23m
Viral Marketing		2h 07m
Guerrilla Marketing Techniques		2h 34m
Email Marketing Course		3h 4m
Email Marketing Case Study - Build a Powerful Targeted Email Database		3h 07m
Project on AdWords - Shopping Ads Tutorials		1h 31m
Project - On Page Optimisation A/B Testing		2h 29m
Project on Twitter Marketing and Analytics		3h 35m
Linkedin Marketing Case Study		1h 47m
Rural Marketing Course Training		13h 16m
Brand Management: Online Courses, Training and Brand		9h 14m
Content Marketing for Professionals		1h 6m
Brand Management		1h 57m
Media Planning & Strategy for a Successful Advertising		3h 01m
Retail Management		11h 27m
Effective Events Management Course		8h 25m
Supply Chain Management Training		10h 47m
Innovative Customer Service Techniques Training		4h 42m
Name Your Brand - Attracting Customers		4h 13m
Offline Marketing for Customers		5h 8m
Mass Communication and Customers		1h 48m
Successful Methods of Content Marketing		1h 44m
Goggle Ads Hands-on		2h 28m
Market Research Case Study #2		3h 15m
Logistics and Supply Chain Management Case Study #2		2h 4m
Retail Management		7h 33m
Retail Management Case Study #2		2h 54m
Digital Marketing Case Study #1		2h 59m
Digital Marketing Case Study #2		2h 21m

Course Name	Online Marketing Training Certification Bundle
Deal	You get access to all 41 courses, 14 Projects bundle. You do not need to purchase each course separately.
Hours	273+ Video Hours
Core Coverage	Digital marketing, Internet marketing, social media marketing, brand management, content marketing, email marketing, Affiliate Marketing, Linkedin Marketing, Rural Marketing, Mobile Marketing, Consumer Behaviour, Service sector Marketing, Sales promotion and Advertising and lot other Marketing concepts
Course Validity	Lifetime Access
Eligibility	Anyone who is serious about learning Marketing and wants to make a career in this Field
Pre-Requisites	Basic knowledge about Marketing would be preferable
What do you get?	Certificate of Completion for each of the 41 courses, 14 Projects
Certification Type	Course Completion Certificates
Verifiable Certificates?	Yes, you get verifiable certificates for each course with a unique link. These link can be included in your Resume/Linkedin profile to showcase your enhanced marketing skills
Type of Training	Video Course – Self Paced Learning
Software Required	None
System Requirement	1 GB RAM or higher
Other Requirement	Speaker / Headphone

Online Marketing Training Curriculum

In this section, each module of the Marketing certification is explained.

Sr. No.	Course Name	No. of Hours	Course Description
1	Advertising and Promotions Training Course	9	This is the first module of the course. In this Marketing certification course, we will start with a basic introduction to advertising. After that, you will also learn the basic concepts of marketing, integrated marketing communications & tools, the planning process, and the case studies. Then, you will learn the role of IMC in the marketing process, understanding the communication process, advertising objectives, the structure of advertising & promotions world, advertising & creative strategy execution, media planning strategy, various forms of media, and lastly, unconventional and support media. To cover the whole module, you need to watch 53 videos in total.
2	Service Sector Marketing – Learn 8Ps of Marketing	12	We will start this Marketing certification module with an introduction to service marketing. Then, we will walk you through the service sectors, an overview of Indian perspective, marketing challenges of services, goods vs. services, a product of service marketing, 8Ps of service sector marketing, and finally, conclusion. To cover this module, you need to watch 91 videos.
3	Consumer Behavior – Consumer Perception and Decision Making	11	We would start this Marketing training module with an overview of the consumer behavior where we will understand consumer behavior, go in detail about the marketing concept & consumer behavior, brand success, customer trust & retention, the impact of new technologies on marketing strategies. Then, we will discuss consumer research process, market segmentation & strategic targeting, consumer motivation, consumer perception, consumer learning, consumer attitude formation & change, communication & consumer behavior, and family & social class. You need to watch 82 videos to cover this entire module.
4	Viral Marketing	2	We will start this module with an introduction to viral marketing and the purpose of viral marketing. Then, we will go in detail of the basics of viral marketing, forms of viral marketing, advantages of viral marketing, and lastly, viral marketing in today’s business environment. You need to watch 15 videos to cover this module.
5	Guerrilla Marketing Techniques	2	We will start this marketing certification with a brief introduction. And along with the introduction, we will talk about the purpose of guerrilla marketing, the role of guerrilla marketing, and the scope of guerrilla marketing techniques. Then, we will discuss the principles & types of guerrilla marketing, designing guerrilla marketing techniques, and finally, conclusion. To cover this entire module, you need to watch 13 videos in total.
6	How to develop a Communication Plan	4	We will start with a brief introduction on how to develop a communication plan and what is a communication plan. Then, you will learn the need for a communication plan, telecommunications, what can communications do in development, planning the communication, three levels of planning, incremental planning, action using a planning approach, and finally, planning to learn and planning approaches. You need to watch 24 videos in total to cover this module.
7	Sales Training Courses – The Art of Persuasion and Selling Training	6	We will start this Marketing training while investigating whether this is an art or a science. We will consider the introduction to sales and the basic facts on sales. We will continue our discussion on sales by talking about the communication basics, sales basics, and finally, providing you a conclusion of the entire module. You need to watch 34 videos to cover this module.
8	Shopping Ads Tutorials	1	We will start with a brief introduction to shopping ads. We will also teach you how to do Google Merchant LogIn, how to Merchant Edit, how to create ads, and finally, how to upload the ads in bulk, and how to run it. This entire module will need you to watch 9 videos in total.
9	Affiliate Marketing	2	We will start this marketing certification with an introduction to affiliate marketing. Then, we will briefly understand the digital marketing concept. And then, we will go in detail about the crux of the module, the affiliate marketing. This module will need you to watch 14 videos.
10	LinkedIn Marketing	1	In this module, we will start with a brief introduction to LinkedIn marketing. Then, we will talk about backup and brand marketing. To complete this module, you need to watch 10 videos in total.
11	Rural Marketing Course Training	13	We will start with the basic introduction to rural marketing. Then, we will show you the rural marketing as a conceptual framework. And then, we will talk about segmentation, research, consumer behavior, rural marketing mix & product development, product life cycle & brand management in rural market, rural retailing, marketing strategies for Indian rural market, rural marketing of financial services, marketing of agriculture inputs & produce, and finally, E-Rural marketing & E-Governance for Rural India. You need to watch 95 videos in total to cover this entire marketing certification.
12	Mobile Marketing	2	We will start this module with an introduction to mobile marketing. Then, we will talk about the overview, technology & reach, strategy development, mobile marketing policies, and policies for developing strategy. Then, we will talk about the overview and processes followed in mobile marketing, and finally, we will talk about importing. You need to watch 21 videos in total to cover this marketing certification.
13	Instagram Marketing	2	We will start this module with an introduction to Instagram marketing. Then, we will talk about the features, will show you how to use the app, how to do hashtag & Instagram search, and finally, how to engage your audience & become a power-user. This marketing certification will need you to watch 15 videos in total.
14	Digital Marketing Training	8	In this first module, we will start with a brief introduction. Then, we will talk about popular social networking sites & their statistics, customers & digital marketing, Facebook marketing, Twitter marketing, SEO, SMM, PPC, SWOT, PETS, Porter Model, Blogging, Email marketing, and legal issues. This entire module will give you a brief idea of what digital marketing is before we go into the nitty-gritty of each element. You need to watch 57 videos in total.
15	Internet Marketing Course – Online Digital Marketing	3	We will start this module with an introduction to the internet marketing basics. And then, we will talk about the history of internet marketing. Next, we will show you the purpose of internet marketing, the structure of internet marketing, and finally, monitoring & controlling of the site. You need to watch 18 videos in total to cover this marketing certification.
16	Brand Management: Online Courses, Training, and Brand	9	We will start this module with a basic introduction. Then, we will give a brief overview of brand management. Then, we will talk about how to create a brand and what should be the organizational culture for successful brand management. Next, we will talk about brand equity and how it is like the money in the bank, measuring brand equity report card, consumer behavior & brand buying decisions, and finally, brand positioning. You need to watch 64 videos in total to cover this marketing certification.
17	Media Planning & Strategy for a Successful Advertising	3	We will start this module with the basic media concepts, the media planning steps, and the media planning process & strategies. Then, we will talk about the various forms of media, and the unconventional & support media. You need to watch 20 videos in total to cover the module.
18	SMM – Social Media Marketing Training	13	We will start this marketing certification with a brief introduction. Then, you will learn the introduction to CRM, strategy audit, buzzword objectives & metrics, social media channels, SMM Networks, social media marketing plan, a case study on the social media marketing plan. You will also learn how to create and improve your social media accounts, what is agile social media marketing, what is social media policy – branding & building blocks, how to use a useful browser extension, and content marketing tools. You need to watch 104 videos in total to cover this module.
19	On Page Optimization – A/B Testing	2	In this marketing training certification, we will begin with an introduction to on-page optimization. Then, we will get started and go in detail about A/B Testing. Next, you will learn how to identify your goals, what tools you can use to create maximum output, and at the end, we will conclude by summarizing the entire module. This entire module will need to you to watch 15 videos.
20	Content Creation Marketing Strategies	3	We will start with an introduction to content creation marketing strategies. Then, we will talk about the definition and the process of content creation. Then, we will also talk about content type & media, case studies & examples, and finally, conclusion. You need to watch 29 videos in total to cover this marketing certification.
21	Digital Marketing – Display Advertising	3	This short module will start with a brief introduction on the display marketing so that you can get an idea about how it works. Then, we will talk about basic terms, how you can get started with the display marketing, understanding display, and finally a summary of what you would learn in this marketing certification module. You need to watch 22 videos in total to cover the module.
22	Email Marketing – Build a Powerful Targeted Email Database	3	We will start this module with a brief introduction to email marketing. Then, we will walk you through the sub-modules like getting started with email marketing, how to choose the email service provider, creating the list, designing an email, how to check reports & email, segments, how to write email copy, and finally, conclusion. You need to watch 21 videos in total.
23	Pinterest for Business	4	In this marketing certification module, we will begin with a brief introduction to Pinterest for business. Then, we will learn the Pinterest Analytics Manager Basics and would finally conclude with a summary. You need to watch 32 videos in total to complete this module.
24	Marketing Psychology	4	We will start this module with an introduction to marketing psychology, the importance of marketing psychology, and popularity. Then, we will go in-depth about understanding your customer, knowing your customer, the marketing strategy, and finally, the psychological triggers resulting in customers. You need to watch 29 videos in total to cover this marketing certification module.
25	Sales Promotion Training – Career, Strategies, Marketing, Examples	6	We will start this marketing certification module with the introduction & objectives of sales promotion. Then, we will go in detail about the sales promotion, direct marketing, public relations – PR, publicity, corporate advertising, the internet & the interactive media, and finally, measuring the effectiveness of the promotional program. You need to watch 35 videos in total to cover the module.
26	Managing Customer Feedback	3	This is the last module of this entire marketing certification course. We will start this module with the introduction to managing customer feedback. Then, we will talk about the importance of customer feedback, how to get customer feedback, types of customer feedback, and finally, conclusion. You need to watch 25 videos in total to cover this module.
	Total Duration	273+ Hours

Certificate of Completion

What is Marketing?

Most of us view marketing as a cheesy, pushy tactic to get people to buy something that they don’t want to buy.

But marketing is far from that. It isn’t pushy or cheesy; rather it’s the way companies reach out to customers to serve them. And many people think that there’s no difference between marketing and selling. In truth, sales are just a part of marketing. And sales come after marketing.

As an example, we can talk about selling a product.

Let’s say that your company would want to sell 1000 pieces of a product you just launched. Now before even the sales would start, you need to start promoting the product on both online and traditional media. You can give ads, do content marketing, conduct SMM, or give advertisements on TV. No matter what you do to promote the product, it is called marketing. Marketing would continuously go on. And as a result, you would receive queries and leads for your products. And your salespeople would follow the leads and serve the potential customers with your products and would close the deal.

That’s how the whole thing works.

If you’re working as a marketing manager, your job is to bring as many leads as you can for the sales team. The sales team then will take the leads and reach out to the prospects and close the deal. And then your customer service department would reach out to your customers for collecting feedback so that you can improve your products and understand the ever-changing needs of your customers.

Which Skills will you learn in this Marketing Certification?

You would learn a lot of tangible and useful skills in this Marketing certification. We’re highlighting the most significant ones here –

Digital Marketing: In this Marketing training, you would learn digital marketing in detail. You will not only grasp the basic digital marketing, but also the nitty-gritty of each element like social media marketing, SEO, content marketing, display advertising etc.
Rural Marketing: You will understand the meaning and application of rural marketing. You would not only understand the nitty-gritty but would know how to use rural marketing in the right places. A whole module is dedicated to rural marketing.
Content Marketing: Content Marketing is the only marketing that’s left, opined Seth Godin. And that’s the reason we designed an entire module on content marketing strategies so that you don’t miss out on the application of content marketing.
Social Media Marketing: SMM is one of the best things to learn in this digital age. Under social media marketing, we not only give you generic teaching, but we go deep and teach you LinkedIn marketing, Instagram marketing, & Pinterest for business.
Email Marketing: They say that the money is in the list. If this is true, can you really neglect email marketing in your business? The smart answer is no. And that’s why we encourage you to learn email marketing which we will also teach you in this Marketing certification course.

Pre-requisites

Willingness to do this course: Not everyone would be interested to do this comprehensive marketing course because maybe you’re from a different background and that’s completely okay. But until and unless you’ve interest and commitment to do this course and apply what you learn, this Marketing certification would be of no value to you.
Common sense: That’s what you need to do this course. You may not know anything about marketing, but if you have common sense, this Marketing training wouldn’t be an issue for you.

Target Audience

Students: This Marketing certification is perfect for those who would like to take up marketing as their profession. And even if you have done your graduation in any other domain and you want to pursue marketing as your career, this course will help you get your foundation right.
Professionals: If you’re in marketing or want to be a marketer, this course can change your life. Just take one module at a time, go through them, and practice as you complete each module. And then apply what you learn in a real-life scenario and you would be good to go.
Entrepreneurs: If you have a business and you want to grow your business to its next level, you need to learn marketing. That’s why this Marketing certification course is so very important. As an entrepreneur, just do this course on marketing and you may not need to do anything on marketing in the near future. This course is practical and designed in such a way that one can apply it in real-life scenarios.

Marketing Certification Course – FAQ’s

Why should I do this Marketing Certification?

There’s no reason why you shouldn’t. If you would look at the curriculum of the marketing certification course, you would see that this marketing course is the only one with the concepts, theories, and applications. We bet that this is the best course you would ever find on marketing online.

I’m not from the domain of marketing. Can I do this Marketing training?

Sure. The important thing is whether you find relevance. If you feel that you want to learn marketing in detail, you can go for this Marketing certification.

Why did you include both online and traditional marketing in this course?

It’s because even if digital marketing is the news of the day, you still need to know a bit about the traditional marketing so that you can equip yourself quite well while delivering on the results on behalf of your company.

Sample Preview

Career Benefits

You would reach to a higher rung in your marketing career: And this is a given. If you do this marketing training diligently and apply what you learn, you will reach a level that would be much higher than where you’re now. And as a result, you will also derive benefits from your employer or business.
You would be way ahead than your peers: If you do this Marketing training certification, you would be in a position to teach marketing to your colleagues. Think about this. Do a single course. Learn and practice. Apply. And you would be a teacher of marketing. Isn’t it fascinating?

Marketing Training Reviews

Digital Marketing

This course of Digital Marketing is a very complete course and can be clearly followed. I have been able to learn very much in all points of this Digital Marketing course. It is a comprehensive course with 78 hours of course material but after this course is completed you know what Digital Marketing is and how you can apply it.
Linked

Bart Remels

Great Tutorial

I learned alot from this tutorial even though i thought i already knew everything in google adwords. The instructor spoke very clear english and started everything with the very basics. If you know alot about google adwords you can skip the first 2 chapters because its mainly for students that has no idea about marketing. The instructor did a very well job within this tutorial.
Linked

Flavio Cassini

Email Marketing – Building Email Database

The email marketing course was very insightful, opening up new and innovative concepts for executing marketing campaigns to reach different target audiences. I strongly recommend this course for any professional ready to carve a niche in 21st century communications.
Linked

Odunowo Adeola Oyekunle

Very Informative

Very informative and good insight into the world of Marketing Psychology. The course was just the right amount of time on each subject and it didnt feel too rushed. The lecturer used relvant and current example from within the industry to demonstrate consumer behaviours which can be transferable to the job role.
Linked

Kieron Knights

Good Introduction to Marketing Analytics

It is a good Introduction to Marketing Analytics. It lists the typical activities carried out in the practice of predictive analytics. Furthermore, it helps to define how to make analytics more efficient, lists the type of models that are used in marketing and digital marketing, and some hints on the leading vendors of predictive analytics.
Linked

Marketing Training Program (41 Courses, 14+ Projects)