Market Research Training (14 Courses, 5+ Projects)

Objectives

The purpose of the training is to provide understanding about the scope as well as a detailed procedure that is to be followed in market research. The training will build capabilities among the learners regarding the identification of the underlying problem, properly defining them and thereby developing research design thereof.  The concepts that will be dealt with in the training involve collection methodologies of primary as well as secondary data, measurement techniques and characteristics, reliability and validity and so on.

Course Highlights

The course is not just useful for market analysts but will be helpful for anyone who wants to learn about market research, irrespective of the fact whether they have prior knowledge of the subject or not. You may want to go through the broad topics that will be covered in the course.

• The course will begin with basic training about various essential concepts associated with market research such as concept, history and types of markets along with methodologies, approaches and processes followed for market research.
• Two relevant and interesting case studies will be discussed upon which will help learners gain practical insight into the topic.
• The next step in the course is to provide an understanding of various methodologies that can be adopted in market research along with their processes. Concepts relating to types, processes, methods and problems concerning research shall be discussed along with the sampling process, its types and data processing.
• In the further step you will move forward the fundamentals concerning market research that are critical for applicability in the practical atmosphere. Fundaments include in their domain research basics, processes and types of researches as well as practical aspects such as questionnaire scaling, sampling, field procedures, hypothesis testing as well as relevant case studies.
• In the next segment, the information will be provided about research in foreign markets. We shall learn the objectives of such research, task, data sources, research process and problems faced in such international research.
• Market research process using conjoint analysis will be taught wherein the method, benefits and motorbike market will be covered.
• The concepts relating to rural marketing shall also be discussed. Concepts that need focus include market research, consumer behavior, product development, product life cycle, retailing, strategies; findings concerning FMCGs, financial services, agricultural produce; and E-rural marketing.
• Overview about consumer behavior shall be provided by explaining the concepts and other relevant sections such as consumer behavior, related research process, market segmentation, and targeting; consumer motivation, behavior, perception and learning thereby; formation of consumer attitude and so on.
• Learning will be imparted on customer service to understand how to provide customer service and follow up, how to exceed their expectations and innovative customer service.
• Considering the importance of the brand name, a session will be conducted to understand company naming and precautions required to name the company. Also, it will be explained as to how the brand can be converted into business and how to maintain a brand.
• The analysis will be provided about customer feedback importance, how to get feedback and types of various feedbacks.
• A separate session will be there about offline marketing for customers which will help you gain expertise in digital and content marketing and market research.
• In the next step we will try to understand market phycology and related concepts.
• Training will also be scheduled for mass communication and the approach to be followed.
• A basic session will be there to make learners aware of the concept of marketing, its orientation, mix, environment, research and planning, marketing types and strategies.
• We will try to understand through a case study about the brand matrix and its various elements.
• Another marketing case study will be covered to understand market penetration in the new market and the concept of the product portfolio.

At the end of the training, learners will develop a better understanding of various research methods and techniques as well as.