Market Research and Consumer Behavior Mastery
Specialization | 18 Course Series

This Market Research Online Certification Course includes 18 courses with 121 hours of video tutorials and One year access. You get to learn the Fundamentals of Market Research, Research methodology, marketing research and international markets, consumer behavior in this comprehensive market research training.

What you'll get

121 Hours
18 Courses
Course Completion Certificates
One year access
Self-paced Courses
Technical Support
Mobile App Access
Case Studies
Download Curriculum

Synopsis

Courses: You get access to all 18 courses, Projects bundle. You do not need to purchase each course separately.
Hours: 121+ Video Hours
Core Coverage: Fundamentals of Market Research, Research methodology, marketing research and international markets, consumer behavior
Course Validity: One year access
Eligibility: Anyone serious about learning Market Research and wants to make a career in this Field
Pre-Requisites: Basic knowledge about Marketing would be preferable
What do you get? Certificate of Completion for each of the 18 courses, Projects
Certification Type: Course Completion Certificates
Verifiable Certificates? Yes, you get verifiable certificates for each course with a unique link. These link can be included in your resume/Linkedin profile to showcase your enhanced market research skills
Type of Training: Video Course – Self Paced Learning

Content

Section 1: Market Research Fundamentals

Courses	No. of Hours	Certificates
Market Research	4h 01m	✔
Market Research Case Study #1	2h 18m	✔
Market Research Case Study #2	3h 11m	✔
Market Research - Research Methodology	4h 26m	✔
Fundamentals of Marketing Research	5h 52m	✔
Marketing Research and International Markets	1h 13m	✔

Section 2: Advanced Market Research Techniques

Courses	No. of Hours	Certificates
Market Research using Conjoint Analysis with Case Study	3h 2m	✔
Rural Marketing Course Training	13h 36m	✔
Consumer Behaviour - Consumer Perception and Decision Making	11h 07m	✔
Innovative Customer Service Techniques Training	4h 33m	✔
Creating a Memorable Brand Name for a Business	4h 01m	✔
Managing Customer Feedback	3h 27m	✔
Offline Marketing for Customers	4h 6m	✔

Section 3: Understanding Consumer Psychology and Marketing

Courses	No. of Hours	Certificates
Marketing Psychology - Understanding Customers	4h 1m	✔
Mass Communication and Customers	1h 44m	✔
Marketing - A Beginners Guide	7h 8m	✔
Marketing Case Study - Brand Matrix	4h 54m	✔
Marketing Case Study - New Market Penetration	4h 15m	✔

Description

Welcome to the Market Research and Consumer Behavior Mastery course! This comprehensive program is designed to equip you with the essential skills and knowledge needed to understand consumer behavior and conduct effective market research. Whether you're a marketing professional looking to enhance your expertise or a business owner seeking to better understand your target audience, this course offers valuable insights and practical techniques to succeed in today's dynamic market landscape. Throughout this course, you will delve into various aspects of market research methodologies, consumer psychology, and strategic marketing techniques. From analyzing market trends to interpreting consumer preferences, each module is carefully crafted to provide you with actionable insights and real-world applications. By the end of this course, you will gain the confidence and expertise to make informed marketing decisions, develop compelling brand strategies, and drive business growth through a deep understanding of consumer behavior.

Get ready to embark on an exciting journey into the fascinating world of market research and consumer behavior. Let's dive in and explore the dynamics of consumer psychology, market trends, and strategic marketing principles together!

Section 1: Market Research Fundamentals

Market Research (4h 01m): Introduction to market research methodologies, data collection techniques, and analysis methods.
Market Research Case Study #1 (2h 18m): Case study analysis of real-world market research projects, exploring various methodologies and their applications.
Market Research Case Study #2 (3h 11m): Further exploration of market research case studies, focusing on analyzing consumer behavior and market trends.
Market Research - Research Methodology (4h 26m): In-depth study of research methodologies used in market research, including surveys, interviews, and focus groups.
Fundamentals of Marketing Research (5h 52m): Comprehensive overview of marketing research principles, covering topics such as data analysis, hypothesis testing, and report writing.
Marketing Research and International Marketing (1h 13m): Examination of market research strategies in the context of international marketing, exploring cultural differences and global market trends.

Section 2: Advanced Market Research Techniques

Market Research using Conjoint Analysis (3h 21m): Introduction to conjoint analysis as a market research technique for understanding consumer preferences and product features.
Rural Marketing Course Training (13h 36m): Comprehensive training on market research strategies tailored for rural markets, addressing unique challenges and opportunities.
Consumer Behavior - Consumer Perception and Decision Making (11h 07m): Analysis of consumer behavior theories, focusing on perception, attitudes, and decision-making processes.
Innovative Customer Service Techniques Training (4h 42m): Exploration of innovative customer service strategies based on market research insights, emphasizing customer satisfaction and loyalty.
Creating a Memorable Brand Name for a Business (4h 01m): Guide to developing effective brand names through market research and brand positioning strategies.
Managing Customer Feedback (3h 27m): Strategies for collecting and analyzing customer feedback to improve products, services, and overall customer experience.
Offline Marketing for Customers (4h 6m): Examination of traditional offline marketing channels and strategies, including print media, events, and direct mail campaigns.

Section 3: Understanding Consumer Psychology and Marketing

Marketing Psychology - Understanding Customer Behavior (4h 1m): Exploration of psychological principles influencing consumer behavior and marketing strategies.
Mass Communication and Customers (1h 44m): Overview of mass communication theories and their impact on consumer perceptions and purchasing decisions.
Marketing - A Beginner's Guide (7h 8m): Comprehensive beginner's guide to marketing principles, strategies, and tactics for effective market penetration.
Marketing Case Study - Brand Matrix (4h 54m): Case study analysis of successful marketing campaigns and brand strategies, examining their impact on consumer behavior and market share.
Marketing Case Study - New Market Penetration (4h 15m): Case studies focusing on successful market penetration strategies for new products or services, analyzing market entry tactics and consumer response.

Sample Certificate

Requirements

Basic Understanding of Marketing Concepts: Familiarity with fundamental marketing principles and terminology will provide a solid foundation for comprehending advanced topics covered in this course.
Proficiency in Data Analysis: A basic understanding of data analysis techniques, such as statistical analysis and data visualization, will be beneficial for interpreting market research data effectively.
Strong Analytical Skills: The ability to critically evaluate market trends, consumer behavior patterns, and research findings is essential for deriving actionable insights from the course material.
Basic Computer Skills: Comfort with using computer software and online tools for data collection, analysis, and presentation will facilitate your engagement with course content and assignments.
Curiosity and Open-mindedness: A curious mindset and willingness to explore new concepts and methodologies in market research and consumer behavior analysis are key prerequisites for maximizing your learning experience in this course.

Target Audience

Marketing Professionals: Individuals working in marketing roles who seek to deepen their understanding of market research methodologies and consumer behavior analysis to enhance their decision-making processes.
Business Owners and Entrepreneurs: Entrepreneurs and small business owners looking to conduct effective market research to identify market opportunities, understand customer needs, and develop targeted marketing strategies.
Students and Researchers: Students pursuing degrees in marketing, business administration, or related fields, as well as researchers interested in gaining insights into consumer behavior and market dynamics.
Sales and Product Managers: Sales professionals and product managers aiming to leverage market research insights to refine their sales strategies, improve product development processes, and enhance customer satisfaction.
Marketing Consultants: Consultants and freelancers specializing in marketing who want to expand their skill set and offer comprehensive market research and consumer behavior analysis services to their clients.
Professionals Transitioning into Marketing: Individuals transitioning into marketing roles from other fields who wish to acquire knowledge and skills in market research and consumer behavior to excel in their new careers.
Anyone Interested in Marketing: Individuals with a general interest in marketing and consumer behavior who want to gain insights into how businesses understand and engage with their target audiences.

Course Ratings

Surprisingly thorough Course

Learned a lot here, honestly more than I was expecting. Quite enjoyed this course, comprehensive, detailed and appreciated the journey of Customer Support through time. Plenty of knowledge here, take away messages and procedures. Suitable for sales, Customer Service, Tourism and others. Thank you!

Miguel Gomes Monteiro
Marketing Beginners a superb module.

It is indeed a superb module for all the beginners who want to know about Marketing and its origin and existence. Really a worth listening lecture Video.

Dr. Sharli Achary
Market research course

I really enjoyed the flow of the course, it covered more or less all the basic concepts related to market research.

shweta kataria
one stop-shop to learn

A concise and practical way to fix my doubts and keep my head crystal clear and prepare for practical implementations. The concepts presented are quite relevant and helpful which is supplemented by the slides for better learning and retention of memory. It is a one stop-shop to immerse my head and making the most out of it.

Longsang Lungleng