Free Digital Marketing Course
SEO - Search Engine Optimization4+ hours
Skills you will master
- SEO Secrets
- Page Optimization
- Search Engine Optimization
- Content Marketing Tools
- SEO Analytics
- Google Analytics
- Google Adwords
- Google Charts
- Conversion Rate Optimization
Online Free Digital Marketing Course
This Free Online Digital Marketing Certification includes a comprehensive digital marketing course with 4+ hours of video tutorials and Lifetime Access. You will get to learn a complete overview starting from a basic understanding of Search Engine Optimization [SEO] with an explanation of its importance, advantages, and limitations, getting started with SEO, building various elements of SEO, process for on-page optimization, creating SEO titles, knowing about using keywords, SEO audit, SEO plugins and tools and lot other concepts.
Marketing is a major tool in business. It’s like a big part of the organization. If one is running an organization then he needs to give importance to marketing because without which the organization will struggle to reach out to its customers. Now, how would this marketing department reach out to the customers?
There are many ways to reach the customers, the basic of marketing is to make your business or product to be known to the customers, and one way would be digital marketing.
Digital marketing is the platform where you can reach out to the customer in any place of the world by using digital channels. Digital marketing goes beyond the internet and includes methods which do not employ the internet.
There are different types of digital marketing tactics. Few are mentioned below
- Search Engine Optimization (SEO)
- Content Marketing (Blogging & Article Writing)
- Email Marketing.
- eBooks, Whitepapers, and Webinars
- Video Production
- Pay per click marketing
- Call-To-Action Strategy
- Link Building/Earning
- Infographic Design
- Marketing Automation
In this course, we will be concentrating on Search Engine Optimization (SEO) as a part of Digital Marketing.
SEO is a process where we increase the visibility of the website to users when the users search using a search engine. This optimization is done so that when there are more visitors for the website then that website will be shown first followed by other websites. When internet marketing comes into picture then SEO plays a major part in it. It’s an algorithm that behests search engine behavior. This kind off optimization helps the business; it makes the customers open the website that has been prompted first.
- Online Curriculum
- Certificate of Completion
- Sample Preview
- Target Audience
About Free Digital Marketing Course
|Course Name||Online Free Digital Marketing Course|
|Deal||You get access to all the videos for free for the lifetime|
|Hours||4+ Video Hours|
|Core Coverage||Getting started with SEO, building various elements of SEO, the process for on-page optimization, creating SEO titles, knowing about using keywords, SEO audit, SEO plugins and tools|
|Course Validity||Lifetime Access|
|Eligibility||Anyone who is serious about learning Digital Marketing and wants to make a career in this Field|
|Pre-Requisites||Basic knowledge about digital marketing would be preferable|
|What do you get?||Certificate of Completion for the course|
|Certification Type||Course Completion Certificates|
|Verifiable Certificates?||Yes, you get verifiable certificates for each course with a unique link. These link can be included in your Resume/Linkedin profile to showcase your enhanced digital marketing skills|
|Type of Training||Video Course – Self Paced Learning|
|System Requirement||1 GB RAM or higher|
|Other Requirement||Speaker / Headphone|
Free Digital Marketing Course Curriculum
In this section, each module of the Free course digital marketing is explained.
|SI.NO.||Course Name||Course Description|
|1||SEO – Search Engine Optimization||The module duration is about 4h 17m and over 26 knowledgeable videos. The first chapter will give you an overview of the SEO with introduction and importance of SEO. Next chapter will give you explain the advantages and limitations of SEO and prerequisite knowledge required to get started with SEO, the basic foundation required to understand SEO. Following chapter will help you understand the process of SEO in detail like a process to optimize the page, creating titles and how to use the keywords. The next chapter will help you understand SEO properly like, adopting changes to the current website.
The course is modeled in such a way that a person can remember the key points which he/she studies. Next chapter will give you an overview of tools used in SEO and on how to use these tools. Tools for performing SEO, robots and XML sitemaps, how to use plugins. Next, you will be taught about Directory and Generic which include the concept of off page optimization, using directory submission, articles about the directory, how to test the mobile performance of web pages, optimizing mobile apps and using google search console. When you learn all these concepts this will give a strong hold on SEO. And finally, the conclusion.
Free Digital Marketing Course – Certificate of Completion
What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is an optimization that considers how search engines work. It’s an algorithm that alters the search engine behavior such that your business website is prompted first by showing more visits for your website. It behests the search engine, what people search for, the key terms typed in the search engine, and which search engine Is preferred by the customers.
Optimization does not include just using an algorithm to get more viewers. But also editing website content, modifying HTML and associated code to increase its relevance to specific keywords.
Which Skills will you learn in this Course?
As we know that SEO basically deals with the optimization of the websites. From a technical point of view, you will be learning a lot of technology. Below are a few technologies that you will be learning.
- Web scripting
- Algorithms to optimize web search results
- Using keywords (that people search the most)
Apart from technical skills, you will also learn the marketing skills required to market the product or advertisement skill. Content editing which is another important skill required to promote the business.
For this Free Digital Marketing Course, there aren’t much pre-requisites required. But a basic knowledge of computer, how to use the computer system and use the internet would be sufficient. Internet knowledge is a must for SEO as the work would be involving the internet and search engines.
Apart from the technical skills, passion to learn is the most important thing there is to improve ourselves and gain knowledge.
The Free Digital Marketing Course is for every individual out there who wants to develop a new skill or improve himself. The course is built such a way that any individual who takes up this course will be able to learn and use this knowledge. Below are a few sections of people for whom this Free Digital Marketing Course is a must.
- Students: For the students who want to invest their career in the latest technology which has a background of marketing then this course is a must. For students pursuing BBM or MBA, this would be a gateway for a new opportunity for them.
- Marketing Professionals: When it comes to the profession we have to do whatever it takes to improve ourselves and be ahead of our competition. Marketing is one of a kind field where there are various ways to advertise a business. And SEO is one the method knowing this, having deep knowledge will be like a jewel on your crown. The Free Digital Marketing Course will also open the path to new opportunities which will widen your professional horizon.
- Entrepreneurs: Some say entrepreneurs are the future of the nation. People who take the risk to build their business dynasty, who think differently and are ready to grab any opportunity presented to them. For these kinds of people, this Free Digital Marketing Course Online is like a golden chance to grab and learn how to improve their business.
What are some real-life applications of SEO?
Though we cannot show you that this business is using SEO but, we can tell you the logic behind the SEO and real-life example in this way the SEO works. For example, when you search a keyword in search engine. There will be many results the top result is like most viewed. This is done by SEO.
Once I complete this Free Digital Marketing Course course will I be able to do SEO on my own without any third party tools?
Yes, only tools that are taught here is required apart from that other external tools are not required.
Digital Marketing Training
Digital Marketing Training Course