Google Analytics Training (12 Courses, 2+ Projects)

Objectives

The training program of Google analytics is a well versed and well-developed program that helps in covering up all the core verticals and skills related to Google analytics. At this training program but we’ll go through different concepts that will help him or her to outperform with the industry like search engine optimization, page optimization, conversion rate optimization, display advertising, negative keywords, marketing tools, local search engine optimization etc.

With the help of these skills taught in the training program would be able to start his or her career as a data analyst, search engine optimization analyst, marketing executive, search engine optimization content developer, PPC executive, online marketing manager, web analyst, business analyst etc. There are seamless opportunities that will open for the individuals after this training program as the training covers multiple skills that are required for entry into multiple domains of the industry.

Course Highlights

The training program of Google analytics covers a wide variety of skills that are going to help an individual to upscale his or her career in the field of Google analytics. The core skills that are taught under this training program are as follows:

• A basic introduction to Google analytics which includes an overview of the wave analytics, different tools of web analytics, methods of web analytics, process how Google analytics work, the structure of Google analytics, implementing Google Analytics tracking code, Google setting, the importance of goal setting, user management, user permission in analytics, audience acquisition tab, other concepts of Google analytics, conversion table dashboard tab, understanding behavior tabs, intelligence tab, understanding off shortcut tabs, email and export options, performing iteration and analytics etc.
• Google AdWords which includes an overview of Google AdWords, introduction, basic concepts of AdWords, doing user searches, selecting keywords using keywords planner, search network campaigns, campaign settings, creating text ads, quality scores, ad auction processes etc.
• The other skill that is covered is using negative words for marketing which includes understanding keyword match types, getting search item reports, creative ad groups, frequency capping, frequency and concept of conversion tracking, concepts of a video campaign, shopping campaigns, AdWords and analytics, dynamic remarketing etc.
• The other skills discovered this feeling is Google AdWords advanced level which includes identification of keywords, introduction to advanced analytics, search campaign, keyword analysis, budget, negative keyword, overview to Google ad, budget spend, shared budget, bidding, keyword status, similar keywords, search terms, landing Pg, reports, billing, etc.
• Google charts which include an introduction to Google charts, features of Google charts, API syntax, creating basic pie charts, generating code of pie charts, reading basic pie charts, bubble charts, Google charts, bar charts, annotations rules, set bar charts, interacting with charts, Evenson charts, the definition of select functions, process of functions etc.
• Google maps are other skill which is taught at this training program. It is going to include an introduction to Google maps, execution of Google maps, creation of a simple Google map, Google map code, different types of maps, locations in Google maps, Google maps advanced, Google web user interface controls, Google map overlays, polygon markers Google maps, predefined vector symbols, highlighting geographical areas, the utility of info window, functions of the rectangle, addition and removal of events, keyboard listeners, Google API, getting an API key, creating API etc.
• Search engine optimization which includes an introduction to search engine optimization, photos of search engine optimization, advantages and busy quotes for search engine optimization, process off-page optimization, creation of the title, adopting changes to the work and website, tools for performing search engine optimization, use of plugins etc.

Project Highlights

The unique part about this training program on Google analytics is the use of life projects and case studies during the training. with the help of these projects, it would be easier for learners to understand the concept and implement their knowledge in real-time scenarios. Some of the projects that are involved in this training are as follows:

• A project on Google analytics would help learners to execute the knowledge acquired in the training which includes an introduction to Google Analytics, setup and installation, reporting analysis etc.
• another project is on search engine optimization based on-page optimization which groups introduction to search engine optimization, the difference between search engine optimization and search engine management, elements of search engine optimization and page optimization.