Pinterest for Business:
The course will enable learners to understand the what is Pinterest, the uniqueness and need for Pinterest through the introduction and how to get started with Pinterest for Business account creation with their unique website confirmation. Why Pinterest is important for business by guding the learner through Pinterest Inbuilt Tools and Pinterest Additional Tools for better productivity. The Pinterest Community – other social media which can be used in tandem to increase business.
Pinterest Best Practice Guide tells the learner how to use Pinterest to the hilt and Pinterest Practical on CB Research Pinterest account (demo account) to demonstrate Best Practices gives first hand experience.
Before going ahead with the case studies one has to under the methodology used and hence Pinterest provides on its website the process on How to make great pins, the concept od Pinterest Advertisement Manager, Pinterest Analytics Manager Basics, Pinterest Website Analytics Basics, Pinterest Audience Analytics Basics.
Live case studies to understand / demonstrate examples to learn how to pin like a professional with above features are provided on the Business website. Why the other social media players are ready to tie-up with Pinterest ( one of the fastest growing social media application, greater than 3 popular social media application ) is expalined through case studies.
The Success Story case studies are split into 3 parts :
1. Advertising based Case Studies
2. Marketing based Case Studies
3. Content Publishing based Case Studies
In Advertising based Case Studies the examples of approved Marketing Development Partners for Ads on Pinterest for Business website are discussed for their specialisation, with Success Stories of companies using the services of Advertising partners 4C, Adaptly and Kinetic explained with challenges faced, solutions offered and results achieved by using Pinterest.
In Marketing based Case Studies the success stories using Promoted Pins explained and the results achieved by companies like All Recipes, Petplan Insurance, Four Seasons and Elle Magazine by getting the correct Marketing mix of Pinterest features highlighted.
In Content Publishing based Case Studies the examples of approved Marketing Development Partners for Content Publishing on Pinterest for Business website are discussed for their Unique Value Proposition and the success story of ConAgra using the services of Content partner NewCred explained with challenges faced, solutions offered and results achieved by using Pinterest. Also how Buzzfeed ( online publishing / newsletter ) creating content themselves used Pinterest to achieve desired results.
After looking at the success stories (how it is possible to retain and grow customers), the marketing development partners and their expertise the entire exercise of getting your feet wet using the demo account with the Tailwind Platform. It is an approved partner integrating content creation, publishing, community engagement, analytics and reporting in a single platform. The learners undesrstand the right way of adding boards with professional guidance.
The power of blogging on Pinterest for top of mind recall expalined with the conclusion explaining the process of do and don’t right from service provider agreements, copyrights and complaint registration.On completion of the course, the learner can start working with their own Business Account to be part of the ever-mutating Pinterest world.
- To study a completely new Social Media application to do business
- To enhance your knowledge by learning new concepts applicable globally.
- Students – Anyone who wants to learn how to use Pinterest for Business
- Housewifes ( 70% current users are Women )
- Start-ups having shoe-string budgets
- Advertising Firms / Content Publishing Firms
- Basic Social Media Knowledge
- Passion to learn