Digital Marketing - Display Advertising

Through this display marketing training we shall be learning how various elements such as audio, video, pictures are effectively used in order to communicate a message through advertising.

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 3h 34m | 22 Videos | 75172 Views |   All Levels| English[Auto-generated]

Display-Marketing:

Through this display marketing training we shall be learning how various elements such as audio, video, pictures are effectively used in order to communicate a message through advertising. Display marketing is one of the strategically oriented options for the marketing departments to give a thrust to their marketing campaigns. It has become an unarguable channel for lead generation and a display of thought leadership and reach.

Through this display marketing training you shall learn:

• • Basics & know what is display marketing
  • Concepts like publisher, ad network, etc. in relation with display marketing
  • The process to form strategy for the display campaign before implementing it
  • Mechanism of connecting with publishers & ad networks & know process of getting media kit
  • Basic concepts about Google Display Network
  • Process of getting started with using display planner & google AdWords tool
  • Process about keywords & topics targeting method

Target Customers:

• • • The course is best for online marketers who have limited knowledge and experience of marketing
    • Anyone who wants to learn about display marketing and want to improve their skills
    • Students
    • Marketing professionals

Pre-Requisites:

• • • Students
    • Professionals
    • Others who are interested in a career in Investment Management
    • Anyone who wants to learn about economic concepts and their explanation

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