Content Marketing refers to a strategy that focuses on creation of good quality, relevant and consistent content with the aim of attracting and retaining a clearly defined audience. It will ultimately drive the audience to buy the product or service bringing revenue to the company. It is done subtly with the intention of changing or modifying consumer behavior
The training will include the following;
- Content Marketing Definition
- Content Marketing Foundation
- Content Promotion
- Blog Content Creation.
- Content marketing is intended for people with skills in writing, editing, copywriting, blogging, marketing communication principle, awareness of general market trends and principles.
- Graduates, post graduates
- Managers in advertising, sales, marketing, and management graduates in any discipline can undergo this course.
- Computers with internet connectivity, desire to learn and explore different techniques and strategies in content marketing is desired.