Brand Management (Module #4) – E-Branding:
Brand Management is a function of marketing that focuses on the use of special techniques to increase the perceived value of a product. It is a part of the established marketing strategy of a seller. Brand management builds loyal customers through positive associations and images, and a strong awareness of the brand.
Through this course you will learn about e-branding, its meaning and its advantages, significance of corporate logo, Aditya Birla group: expansion strategy, identify the brand logos, famous taglines and conclusion.
- Marketing Professionals
- Sales representatives or trainees
- Students interested in marketing fields
- Entrepreneurs interested to know about brand management
- Understanding of marketing concepts and business knowledge
- Sound communication skills in English
- Awareness of advertising and corporate communication