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Offer ends in:
What you'll get
- 3h 35m
- 24 Videos
- Course Level - All Levels
- Course Completion Certificates
- One-Year Access
- Mobile App Access
Curriculum:
[tabby title="Overview"][wbcr_snippet id="138762"]
Brand Management (Module #3) - Brand Positioning & Communication:
Brand Management is a function of marketing that focuses on the use of special techniques to increase the perceived value of a product. It is a part of the established marketing strategy of a seller. Brand management builds loyal customers through positive associations and images, and a strong awareness of the brand.
Through this course you will learn about building brand equity- elements and examples, qualitative and quantitative methods of brand equity, examples.
Target Customers:
- Marketing Professionals
- Sales representatives or trainees
- Students interested in marketing fields
- Entrepreneurs interested to know about brand management
Pre-Requisites:
- Understanding of marketing concepts and business knowledge
- Sound communication skills in English
- Awareness of advertising and corporate communication
* One-Time Payment & Get One-Year Access
Offer ends in:
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3h 35m | 24 Videos | 
All Levels 
