Introduction
AR Development is the process where content, design, and development teams work together to build applications that overlay digital content in the real-world environment. The traditional development process involves extensive coding and the use of tools like Unity and XCODE. The modern approach to AR development involves selecting a no-code platform with drag-and-drop features. Not only does it save you from learning multiple programming languages, but it also saves a significant amount of time.
What is Augmented Reality?
Augmented Reality is an immersive technology that enriches the real-world environment by superimposing digital elements like text, images, 3D models, audio, and video. Unlike Virtual Reality (VR), which replaces the entire environment with a simulated one, AR enriches reality without requiring users to have high-end gadgets like Oculus or Meta Quest. AR can be accessed simply through a smartphone or tablet.
Types of Augmented Reality
While there are various types of augmented reality, the two most popular AR types are image tracking AR and surface tracking AR:
1. Image Tracking (Marker-based)
This occurs when an image called “Marker” is used as a trigger to view an AR outcome, also known as an AR experience. The development process typically involves using the same image as the starting point, around which media elements such as audio, 3D models, text, and images are placed to form a story or digital experience that entertains people.
2. Surface Tracking (Markerless)
In this type of AR, the computer-generated information is overlaid on a surface. When the user points their phone’s camera towards an empty surface in the real world, it triggers an AR experience. Therefore, the development also begins on an empty canvas, arranging the computer-generated content that overlays when the experience is triggered.
What are the different stages of AR development?
You can take up Augmented Reality development in stages and sprints, dividing key tasks among stakeholders and teammates. Augmented Reality App development usually involves the following stages:
1. Gathering requirements
Even before you start developing, you must be absolutely clear about what you want to create and for whom. Map out and answer crucial questions for yourself:
- What do you want to achieve with the AR project?
- Who is the target audience for your AR experience?
- What devices do your target audience use?
- What will your AR look like, and what features it must have?
2. Planning
Planning your AR will typically involve revising AR concepts, gathering the tech stack, and sprint planning. You will need to decide:
- Which platforms to use
- SDK requirements
- Tracking type – whether marker-based or markerless
Depending on the above, you will need to decide on the assets to use – 2D, 3D images, models, and other multimedia content. Also, plan on the resources needed to execute the project based on requirements and planning.
3. UI/UX
AR is also about user experience. Hence, UI/UX plays a major role. The designer might have to create a comprehensive mood board or gather references to first ideate on the AR experience. Then, upon approval, the interfaces are designed that the end user interacts with. This could be in addition to the AR experience or a collaborative effort between the designer and the AR developer.
4. Development
Development can be easy and effortless or coding-intensive and time-consuming, depending on the approach you take and the complexity of your AR project requirements. The development of AR is essentially about transforming the design and story into an actual AR experience. It would involve putting together the assets and design, and adding interaction elements to bring them to life.
5. Testing
Testing is crucial and inevitable, especially if you aim to reach a large number of people with your AR experience using different devices. So, before rolling out your AR project, perform comprehensive regression testing on various devices and operating systems to guarantee a smooth and error-free user experience.
6. Deployment
After proper testing, go for a launch. Align well with the marketing team and ensure you leverage all marketing and distribution channels to maximize the launch’s impact, reaching your target audience across various platforms and locations. This will require your marketing skills to target specific audiences and geographic locations effectively.
7. Support & Maintenance
Things are not over as soon as you launch. Post-launch, keep an eye on metrics that indicate how it is received by the audience. The first few hundred audiences might be the best for user testing across different devices. Spot bugs, glitches, and issues to fix them early on.
What AR development tools and skills do you need?
Traditionally, Augmented Reality development used to be coding-heavy, requiring a tool stack and deep coding knowledge across programming languages:
1. 3D Tools and Databases
AR development is generally more fun with 3D models used as assets. Therefore, proficiency with 3D tools and access to 3D asset databases, such as Sketchfab, are needed. You could use a 3D model as the central point around which your AR experience can develop.
2. Familiarity with AR Concepts
For AR development, you must understand concepts such as tracking, anchor points, environments, plane detection, and familiarity with compatible devices, including smartphones, tablets, headsets, and AR Glasses.
3. Programming Knowledge
Having programming expertise is essential if you are not using drag-and-drop, no-code platforms. In that case, you will be hands-on coding the entire AR experience to ensure it works seamlessly across different devices, operating systems, and browsers.
4. AR Development Kit and Framework
AR SDKs and frameworks provide toolkits, APIs, and libraries required for Augmented Reality development. You will need to choose from AR SDKs and frameworks, such as ARCore (by Google) and ARKit (by Apple). Google’s AR SDK, ARCore, is designed for creating AR experiences on Android devices, while ARKit serves the same purpose for developing AR apps on iOS platforms. Other AR SDKs, such as Vuforia and 8th Wall, can be used for additional features like image tracking, object tracking, and environment mapping.
Why Choose No-Code Platforms for AR Development?
The AR industry is rapidly evolving, with no-code platforms making Augmented Reality Development more accessible and cost-effective. These platforms offer intuitive drag-and-drop interfaces that eliminate the need for complex coding, thereby speeding up the development process and reducing costs.
One of the leading solutions is the PlugXR platform, which enables developers and creators to quickly build immersive AR experiences without writing code. It is perfect for beginners and professionals who want to innovate without technical barriers.
Final Thoughts
AR Development is transforming how businesses and creators engage with users by blending digital content seamlessly with the real world. Whether you are a developer, marketer, or entrepreneur, leveraging modern tools and structured development processes will help you deliver compelling AR experiences. Start your AR journey today with platforms like PlugXR and unlock the potential of augmented reality without the hassle of coding.
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