Introduction to UX Audit
In a world that relies heavily on computers, it is essential for websites to be accessible to everyone, regardless of their abilities. Making a website user-friendly ensures that people with different needs can use it easily. Despite having rules in place for accessibility, many websites still have problems. That’s where User Experience (UX) audits come in. These audits, which include considering accessibility, are crucial for finding and fixing obstacles that prevent all users from fully using a website. This article explores how UX audit can improve website accessibility by looking at their parts, finding common issues, and sharing success stories of companies that have significantly improved their website’s inclusivity through this process.
What is a UX Audit?
A UX audit evaluates a website to see how easy it is for people to use. It looks at everything: design, layout, functionality, and usability. When we add accessibility to this assessment, it becomes an important tool to find and fix things that might make it hard for people with disabilities to use the website.
Significance of Website Accessibility
The internet has changed how we live and do things. It has made a lot of information and opportunities available to people. But for those with disabilities, using the internet can still be difficult.
About 15% of the world’s population has a disability, according to the World Health Organization. This includes people with vision, hearing, physical, and mental disabilities. Using websites not designed with their needs in mind can frustrate them and hinder their full utilization of the internet.
Focus Areas While Conducting Proper UX Audit
A thorough UX design audit examines key aspects to diagnose and enhance a website’s functionality, accessibility, and overall user experience.
1. Information Architecture
It looks at how the website is organized, including navigation, content structure, and search functionality. The objective is to ensure visitors can effortlessly locate the information they seek.
2. Usability and Interaction
It assesses design elements, their placement, and how user-friendly they are. It involves verifying that text labels are clear and ensuring the website functions seamlessly across various devices to provide a smooth interaction experience.
It includes finding any problems related to Web Content Accessibility Guidelines. These guidelines are a set of best practices to make sure everyone, including those with disabilities, can easily use a website.
4. Visual Design
Here, the focus is on evaluating colors, font choices, layout consistency, and overall look and feel. The goal is to improve readability and provide a visually comfortable experience for users.
5. Technical Performance
This part involves analyzing factors like page load times, compatibility across different browsers, and how well the website responds on mobile devices. The aim is to ensure a seamless and reliable user experience on desktop and mobile platforms.
What are the Issues that a UX Audit can Identify?
1. Low Contrast Issue
- Problem: Suppose the text and background colors on the website are too similar, making reading difficult for people with visual impairments.
- Impact: Users, especially those with partial blindness, may struggle to see and understand the content.
2. Navigation Barriers
- Problem: Suppose there is poorly organized content, complex layouts, missing breadcrumbs, and ineffective search functionality that make it hard for users to navigate the website.
- Impact: Users, especially those relying on assistive technologies like screen readers, face challenges finding information and moving around the site.
A UX audit can help improve a website for everyone, including people with disabilities. By fixing certain issues, like making the site easier to read and navigate, we can make it better for everyone.
Real World Examples
Example 1: Intuit
- Identified Issues: Intuit recognized that its website was overwhelming for novice users due to confusing terminology, unclear instructions, and an overwhelming form structure.
- Implemented Changes: Focused on clear language, step-by-step guidance, and streamlined forms to simplify the user experience.
- Positive Impact: Resulted in a 12% increase in online tax filings and a 5% boost in customer satisfaction.
Example 2: Shopify
- Identified Issues: Shopify faced low mobile conversion rates due to a cumbersome checkout process, unclear product information, and a lack of mobile-specific optimizations.
- Implemented Changes: Streamlined mobile checkout, improved product information, and prioritized mobile responsiveness.
- Positive Impact: Led to a 30% increase in mobile conversions and a 15% boost in overall revenue.
Example 3: Crazy Egg
- Identified Issues: Crazy Egg struggled to convert free trial users into paying customers due to a lengthy signup process and confusing pricing options.
- Implemented Changes: Introduced a streamlined signup form, simplified pricing plans, and personalized onboarding steps.
- Positive Impact: Resulted in an increase in paying customers and a reduction in signup abandonment.
Facing challenges and overcoming them shows that conducting a UX audit is crucial for making websites more accessible. Remember, doing a UX audit requires expertise, and that’s where Amplifyn professionals can help. The experienced team at Amplifyn can carefully examine your website, identify accessibility issues, and offer practical solutions to ensure your website is genuinely inclusive, ultimately enhancing the overall user experience.
Making a website accessible is not just the right thing to do but also a way to reach more people and improve the overall user experience. One effective way to improve accessibility is by doing a UX audit. Companies like Dropbox and Teach Access have shown that UX audits can improve websites for users. However, it is important to know that doing a UX audit is a complex process requiring special skills.
We hope this “UX Audit” article was informative and beneficial. To learn more, refer to the below articles.