Difference Between Google Analytics vs Adobe Analytics
Google, one of the most profitable businesses on earth increases its revenue by asking data from us. Google Analytics is an analytical free Web analytics tool for search engine optimization and marketing purposes. It helps you to track customers and generates events for your business. You can track ROI for online marketing. Even it helps you to know about your website performance. Adobe Analytics is a web analytics service and one of the leaders in analyst reports. Adobe Analytics captures web data and measure, collect, analysis and report for purposes of understanding and optimizing web usage. Adobe Analytics is one of the industry-ready product for applying real-time business analytics. Adobe Analytics discover power customer and high-value audiences for your business
Google Analytics:
Google Analytics tracks all of its data by a unique tracking code (API) which is present on every web page. This code is a JavaScript code that run’s on the viewers’ browsers and tracks different information when users visit websites. Based on the tracked information, online companies generate business.
Adobe Analytics:
Adobe Analytics API offers limitless ways to integrate your most important customer data into key business processes. You can create different types of reports to explore and get insights, or finding different important answers to your data. Adobe Analytics is a powerful integrated API tool for capturing a wide range of dimensions for your business potential. You can convert these captured metrics into meaningful business.
Head To Head Comparison Between Google Analytics vs Adobe Analytics(Infographics)
Below is the top 18 difference between Google Analytics vs Adobe Analytics
Key Differences Between Google Analytics vs Adobe Analytics
Both Google Analytics vs Adobe Analytics are popular choices in the market; let us discuss some of the major Difference Between Google Analytics vs Adobe Analytics
- Using Google Analytics you are limited to capture 10 Million hits per Month while Using Adobe Analytics you can capture unlimited hits.
- Using Google Analytics you can store cookies data for limited 30 days while Adobe Analytics store cookies data for 15 years. The time frame to store cookies data is very much high in Adobe.
- Google Analytics offers you all the events in real-time while Adobe analytics events are delayed by around 2 hours.
- Using Google Analytics you can do the planning and boost business in real-time while Adobe analytics lacs behind in real-time business decisions.
- Adobe analytics features are more powerful and smarter comparing Google Analytics
- Adobe analytics platform offers you to connect with third-party tools or Adobe tools through one single click connectors while Google Analytics platforms have challenges to connect third-party tools
- Adobe Analytics offers you to store data for an unlimited period for their licensed customers while Google Analytics store data for a limited 24 months
- Pathing is fantastic in Adobe analytics while Google offers you pathetic pathing
- Adobe Analytics is mostly used by big firms and industry while Google analytics is mostly used by the smaller and mid-level business company or smaller websites
- Since Adobe analytics is a licensed product, they provide you dedicated customer services comparing Google Analytics
- In Adobe Analytics you can track up to 100 goals while Google Analytics offers you limited to only 4 goals
- Google Analytics has structured reporting tools while Adobe analytics tools lack in terms of reporting and structure.
Google Analytics vs Adobe Analytics Comparison Table
Below is the 18 topmost comparison between Google Analytics vs Adobe Analytics
| The basis of comparison Between Google Analytics vs Adobe Analytics | Google Analytics | Adobe Analytics |
| Attribution Modelling | Attribution Modelling is one of the largest distinguishing features of Google Analytics 360. | Standard Version of Adobe Analytics lacks sophisticated attribution modeling support |
| Multi-Channel Funnels | Multi-Channel Funnels are one of the largest distinguishing features of Google Analytics 360. | Standard Version of Adobe Analytics lacks sophisticated Multi-Channel Funnels support |
| E-commerce Tracking | Google bridged up to the gap with Adobe by releasing Enhanced E-commerce features to its platform. | E-commerce tracking is one of the strongest features of Adobe |
| Structured Approach | Google Analytics structured approach and native reporting are big advantages | Adobe Analytics lacks predefined reports and a structure |
| Data Connectors | Google Analytics faces challenges while connecting with 3rd party tools. | Adobe Analytics has a wide range of connectors to integrate with different types of Adobe and 3rd party tools |
| Flexibility | You need to Use different API to bring data in Google Analytics environment | You can bring data in Adobe platform by one-click integrations |
| Customization | Google Analytics is less customized and level controlled comparing Adobe | Adobe has advantages of customization and level control comparing Google |
| Pathing | Pathing is horrible in Google Analytics | Pathing is fantastic in Adobe analytics |
| Real power | Google Data Studio, newer visualization, and reporting tool is more powerful | Adobe Analytics Workspace, newer reporting tools of Adobe Analytics is more powerful. |
| Implementation | Implementation is easier and simpler in Google Analytics | Implementation is more complex in Adobe Analytics |
| Real-Time | Google Analytics work in real-time | Adobe Analytics is delayed by around 2 hrs |
| Data Storage | Google Analytics store data for 24 months | Adobe Analytics store data as long as you are the customer |
| Cookies | Google Analytics stores cookies for 30 days | Adobe Analytics store cookies for 15 years |
| Personal Data | Google Analytics cannot capture personal data | Adobe Analytics provides access to individual visitor data. |
| Commercials | Google Analytics is free, It is good for smaller websites and business | You need to pay for the license to work on Adobe Analytics |
| Hits | Google Analytics captures 10 Million hits per month. | Adobe Analytics had unlimited hits per month |
| Goals | Using Google Analytics, 4 Goals can be tracked | In Adobe Analytics, 100 goals can be tracked |
| Customer Support | Google Analytics does not provide dedicated customer services | Adobe provides 24/7 dedicated customer services |
Conclusion- Google Analytics vs Adobe Analytics
Google Analytics vs Adobe Analytics both offers you a platform to make your decision in the right way. You can choose either of them based on your organizational needs and functionality. If you are looking for basic and free features, Google Analytics is a better option while if you are planning to drive deeper into the business Adobe Analytics is the option. The basic site metric can be easily and instantly captured through Google Analytics while you need IT experts to configure Adobe platform. Complex level of data tracking can be easily captured through Adobe Analytics platform and their reports seem to be better than Google Analytics. Both Google Analytics vs Adobe Analytics tools are successful and used by a large number of people.
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Debendra Kumar says
Thanks for the detailed comparison of Google Anlaytics to Adobe Analytics.