“I just completed the eduCBA course on Customer Analytics. This is basically an overview of channel marketing, the terminology, and the most common workflow methodology. Even though I have a good knowledge of the processes for channel marketing, it was good to get an overview. The narration provides more detail than what is presented in the slide deck, so it's important to pay attention to the audio. The course is presented from a financial industry (banking) viewpoint. Overall, I recommend this course as a good refresher or an introduction to the concepts of channel marketing.
— Timothy L Trimble