“Within the course of Google Analytics I mastered technics of tagging websites and collecting data, then on how to explore this data and analyzing it using metrics and dimensions, then reading that data (Nb of sessions, page views, …etc.) by countries or by any other dimension. Google analytics is a powerful platform, on it, you can link Adwords and Adsense in order to analyze it across different dimensions. You can also create dashboards and shortcuts in order to reduce time. You can also send a copy of your dashboards and your findings via email using many formats (csv, xlsx, pdf,…).


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