“The course gives an overview about how R studio and Tableau tools can be used to analyse customer behaviour using the responses they give. The course teaches how clustering is done to cluster customers and make use of the clusters to provide customised offers/discounts to retain them. These techniques are used in e-commerce, cab aggregators and so on. In short, it is a useful course to gain a general understanding about how businesses use customer analytics to invcrease customer base and their revenue.
— SHERI MIRIAM JOHN