Introduction to Careers In SEO
In this Topic, we are going to learn about Career in SEO. As SEO full form is Search Engine Optimization. SEO is about getting the top results while searching over the internet like Google. Google search engine is mostly used for searching the content. SEO is referred to as the process with which companies are optimizing their website to increase visibility and ranking that is natural or organic result in search engine.
SEO mainly target a different kind of searches like text search, video search, image search etc. The computer algorithms are developed in such a way that by typing the content, its start showing result based on the previous search or relative content that search engine can collect from its database. SEO is becoming more challenging for the organizations as Google is developing the complex algorithms which make the difficult job for the webmaster to show their company result in Google search engine in top search results. This is the reason because of which the SEO professional or expertise required by most of the organizations.
Education Required for Career In SEO
The education required for a career in SEO should have a bachelor’s degree in computer science or information technology field. SEO is a major part of digital marketing. The individual should have good analytical and technical skill to start a career in SEO. SEO specialist mainly focuses on the web marketing strategy to increase the online search result for the company.
The individual having programming skills like in PHP or HTML, MySQL database and other data mining software like google analytics becomes the key skills for getting the opportunity as an SEO Specialist. The individual should have good communication skill to understand the requirement and develop the streamline messages. They should have creative skill as well to design and develop the effective messages that will generate web traffic for the company website and customer interest towards the organization or product.
Career Path in SEO
SEO professionals are mainly focussing creating effective ways to promote the product, service or content. The career in SEO has many options available in the market. The individual can do work in the organization or freelancing jobs are also available. The one can join SEO agency, digital marketing as SEO engineer to start a career in SEO. The start-ups and other established companies are really good to get the experience.
There are other career options like providing the SEO training online through videos and forums and can join any academy for providing the classroom training. The blogs can be launched and can earn from advertising and marketing. SEO professionals can become online freelancer and take SEO projects. One can works as an SEO Consultant for one or more company.
Job Positions or Application Areas For Career
The job positions or applications areas are mainly defined for the SEO specialized skilled person or professional. The individual can start as SEO trainee or Junior SEO executive at an entry-level position. The experienced SEO person can apply at a midlevel position as SEO executive and at the senior level role or job position as SEO manager.
Building expert, SEO consultant, SEO project manager, SEO and SEM specialist, PPC expert, Analytics Expert, Digital marketing manager, SEO trainer, Freelance SEO professional. These are mainly ordered from entry level to midlevel to senior-level positions. The individual can become a specialist in content building and publish, upgrade the skills in analytics, learn google analytics and certified Google professionals can upgrade their skills and earnings as well.
Salary
The salary for the SEO specialist is based on the skill and knowledge. The SEO specialist is working as Search engine marketer and the average salary for this role is around 45kUSD per year. The average salary for the SEO consultant in business marketing is around 60kUSD per year and in digital marketer, it is around 50k USD per year. The average salary for the market analyst is around 52k USD per year. The content marketer who is managing the web content and designing the blogs, videos, and decision making market plan is getting the average salary around 55k USD per year. The SEO manager is getting around 65k USD to 70k USD per year. The freelancers are getting very good income and getting good work on this skill.
Career Outlook
SEO is becoming the future of career opportunities and it has emerged as one of the great profession in IT industry. The demand for SEO professionals is increasing due to the growth in digital awareness, online competition, the huge increase in internet and mobile users. It is a good career option if an individual has an interest in marketing, websites, blogging etc.
SEO will remain an important channel to do marketing and acquiring new customers. The organizations are mainly investing in online marketing which has increased the demand of SEO professionals across the globe. The web developers, web designers, and graduates are inclining towards this skill and upgrading their skill with his expertise to get the good job opportunity and no doubt in future it will provide them good job position and salary. The only difficult part in SEO is its learning process as its keep on changing and one has to update knowledge on algorithms etc.
Conclusion
A career in SEO is getting popularity across the globe and many professionals are working on this skill and upgrading themselves. Many job opportunities have been observed across multiple job portals or sites. SEO is a requirement for everyone in the market industry whether it is a small business or large organization. SEO is part of digital marketing and digital marketing has increased a lot because of the availability of the internet and easy methods of payment through the internet.
SEO professionals need to learn multiple things and have expertise skill to earn good money but SEO provides career excitement opportunities and tremendous potential for growth. SEO professional is one who has knowledge of algorithms behind the results of a search engine that can help their organization to appear in search. SEO is not just adding keywords and content, it is like building links and understanding algorithms with other multiple skills to show the high rated results for the organization. It is really good and has good career options in future as well.
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